Key Objectives

Conker has supported the UK’s leading farming and agricultural business through its journey since Farmcare became a stand-alone organisation after years as part of the Co-op family. We were tasked with finding Farmcare’s voice & raise its profile via a media relations strategy.

Build a reputation for Farmcare as a great employer, attracting talent

Strengthen team engagement with employee communications

Reputation management & stakeholder relations through times of change.

Media: a targeted strategy

On the back of a full suite of media coverage, including full-page ‘strategy and vision’ features, Farmcare’s CEO clocked a surge of interest including calls and emails from key stakeholders:

Pick of the Crop: Internal Comms Campaign


Periods of change mean that it’s been crucial to bring the Farmcare team on the journey. With 100s of employees keen to hear news from across the business, we’ve had great feedback from farms across the country, and recent 96% open rates on our weekly bulletin and monthly newsletters. 

Talent attraction campaign

Having developed a strong employer brand, Conker forged links with universities and supported recruitment events. Our standout sponsorship campaign of Farmers Weekly’s search for The Farmers’ Apprentice, resulted in 2 key appointments.

Sponsorship also netted:

Blanket magazine coverage

Shared social & video content

Partner businesses endorsed

“Internal & external communications have been vital for Farmcare as we’ve been on something of a rollercoaster journey.  Keeping our team engaged during times of change and presenting a strong and consistent voice to key stakeholders has been a challenge that Conker has tackled head on. It’s a pleasure working with Conker – they’ve been part of the Farmcare team throughout our story.”

Claire Sproston, Head of HR and Communications at Farmcare