Whether you were a fan or not, you probably heard about the Nike campaign with American NFL star Colin Kaepernick. As part of the 30th anniversary activity for the Just Do It campaign, the sports brand launched an ad starring the quarterback, which proved to be a divisive choice, but also which drove record engagement for Nike. Which leads us to the question – can controversy be good for a brand?
Launching a new marketing campaign is always an exciting moment for team Conker. And we’re delighted to announce our latest clutch of client wins, with Conker working alongside Tata Chemicals Europe (TCE) and British Salt Limited.
The continuing decline of our hard-hit high streets has been well chronicled, as more and more of us opt for the convenience of buying online in a constantly changing retail landscape.
Well, we can hardly believe we’re already over halfway through 2018. It’s certainly been an exciting year so far for the Conkers. Not only have we welcomed a clutch of new accounts, we’ve moved to lovely new offices in West Didsbury. Oh, and we have finally seized the opportunity to take stock and ask those all-important questions we ask each of our clients at the start of a new campaign…including what their brand says about the company.
When we first met with Elaine Bousfield, founder of ZunTold Publishing, she had big ideas. A brand-new publishing house with a focus on fiction for children and young people was the aim – with a focus on diversity and a link to mental health. Starting from scratch, Conker’s challenge was to spread the word and get books on shelves, carving a name for ZunTold among the big players in the publishing world.
One thing is certainly true about social, it never stands still! It’s one of the many reasons why we love it at Conker, both for building communities and creating exciting business opportunities for our clients. Last month’s Instagram announcement certainly didn’t disappoint.