In a world where people get bombarded by emails on an hourly basis, it’s personalised content that now counts. Here we explore the golden rules SMEs should follow when communicating with their audience and how this can help hook and retain a loyal customer base.
Cutting through the noise can be tough in the genteelly cut-throat world of publishing. With billions of books hustling for share of voice and visibility, how do you launch with impact and make an impression on both the book trade and consumers?
It’s that time of year again when marketing activity comes under close scrutiny. Over the coming weeks, we’ll be taking a look at some of the marketing trends we believe will work hard this year. Here’s our pick of what’s getting the sector talking in 2019.
What a year 2018 has been! For team Conker, it’s been full of milestones, with an office move, a shiny new rebrand and some fantastic new account wins. There’s been plenty happening in the marketing world too, with the introduction of GDPR shaking up direct communications, advances in AI and increased focus on personalisation to name a few.
We’re delighted to announce we’ve been ‘called up’ by Vitality Netball World Cup 2019 to handle the public relations activity for the next major international sporting event in netball’s calendar. Elite players from 16 international teams will be competing for the coveted Vitality Netball World Cup (VNWC2019) trophy at the Echo Arena Liverpool next summer (July 12-21, 2019).
It was a fantastic night for team Conker this week at the prestigious Northern Marketing Awards, as the proud winners of Best Sustainable/Green Campaign for our Glass is Greener campaign with Creamline! Building on the environmental awareness the Blue Planet series raised, we devised a multi-pronged marketing campaign with clear objectives, placing Creamline centre stage.
Over the past decade, there’s been an explosion of data available to marketers, with almost every marketing tool, system and platform generating a slew of numbers that must mean something. Here at Conker, we know medium and smaller businesses can get huge advantage from this data. Read more for an insight into our method.
Whether you were a fan or not, you probably heard about the Nike campaign with American NFL star Colin Kaepernick. As part of the 30th anniversary activity for the Just Do It campaign, the sports brand launched an ad starring the quarterback, which proved to be a divisive choice, but also which drove record engagement for Nike. Which leads us to the question – can controversy be good for a brand?
Launching a new marketing campaign is always an exciting moment for team Conker. And we’re delighted to announce our latest clutch of client wins, with Conker working alongside Tata Chemicals Europe (TCE) and British Salt Limited.
The continuing decline of our hard-hit high streets has been well chronicled, as more and more of us opt for the convenience of buying online in a constantly changing retail landscape.
When we first met with Elaine Bousfield, founder of ZunTold Publishing, she had big ideas. A brand-new publishing house with a focus on fiction for children and young people was the aim – with a focus on diversity and a link to mental health. Starting from scratch, Conker’s challenge was to spread the word and get books on shelves, carving a name for ZunTold among the big players in the publishing world.
Well, we can hardly believe we’re already over halfway through 2018. It’s certainly been an exciting year so far for the Conkers. Not only have we welcomed a clutch of new accounts, we’ve moved to lovely new offices in West Didsbury. Oh, and we have finally seized the opportunity to take stock and ask those all-important questions we ask each of our clients at the start of a new campaign…including what their brand says about the company.
One thing is certainly true about social, it never stands still! It’s one of the many reasons why we love it at Conker, both for building communities and creating exciting business opportunities for our clients. Last month’s Instagram announcement certainly didn’t disappoint.