Net share-of-voice for these amazing machines in quality nationals and luxury lifestyle media.
Pique interest and secure coverage in adventure sports magazines and aspirational titles for adrenaline ‘addicts’.
Heighten Haibike’s visibility in mainstream mountain biking media – strong competitive intrusion strategy.
Coverage in major national newspapers, radio & TV including:
Consistently on target, on message editorial coverage in quality nationals, adventure sports magazines, techno titles and aspirational media. Coverage secured in the campaign raised the profile of Haibike with the target audience, reaching beyond traditional mountain bikers.
National features in 1 month
Opportunities to see in 1 year