Swarfega challenged Conker to shape and deliver an advertising campaign that would influence its audience of tradespeople.
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As part of a wider marketing strategy, we created a hardworking advertising campaign that joined up across print, broadcast, digital and social.
Blending creative and commercial ingredients to generate sales, we managed the delivery from start to finish. Driving a hard bargain, we brought home strong ROI and added value for our client.
Deliver 2 hard-working campaigns.
Negotiated print & radio advertising
Google, Facebook, native and Twitter digital advertising campaign.
13.5m
Airtime impacts
1m+
Digital impressions delivered
15
Print adverts
We delivered:
– Secured significant discounts on print advertising along with added value.
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– Best bang for buck on a 12-month advertising campaign.
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– TalkSport advertising campaign including creation of ad with Ralph Ineson.
– Strong creative for campaigns, drawing on brand heritage.
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– Publishing group reported that Swarfega reader enquiries outstripped all others.
