The Objectives

Swarfega challenged Conker to shape and deliver an advertising campaign that would influence its audience of tradespeople.


As part of a wider marketing strategy, we created a hardworking advertising campaign that joined up across print, broadcast, digital and social.
Blending creative and commercial ingredients to generate sales, we managed the delivery from start to finish. Driving a hard bargain, we brought home strong ROI and added value for our client.

Deliver 2 hard-working campaigns.

Negotiated print & radio advertising

Google, Facebook, native and Twitter digital advertising campaign.


Airtime impacts


Digital impressions delivered


Print adverts

We delivered:

– Secured significant discounts on print advertising along with added value.


– Best bang for buck on a 12-month advertising campaign.


– TalkSport advertising campaign including creation of ad with Ralph Ineson.

– Strong creative for campaigns, drawing on brand heritage.


– Publishing group reported that Swarfega reader enquiries outstripped all others.