Netball World Cup Head of Marketing signed to Team Conker
Over the last decade or so, many of our favourite client accounts and projects have spawned new business referrals for Conker, as well as exciting and often unexpected opportunities. Client turning colleague, however, is a real first for us!
It was a no-brainer though to snap up Anna Flanders, who came on board as a Conker account director following the completion of her contract as Head of Marketing and Communications for the Netball World Cup 2019.
Via a quick detour as Marketing and Communications Lead at Manchester 2020 Para Powerlifting World Cup, Anna joined Conker in March, bringing with her a winning combination of strategic vision and proven hands-on marketing delivery.
Anna’s experience as part of the Netball World Cup’s senior management team included leading on the development and implementation of the marketing, communications, digital and ticketing strategies.
From developing the Vitality Netball World Cup 2019 brand from conception to smashing ticket sales targets, Anna ensured all outcomes were fully reflective of the event’s vision, objectives and brand values.
Anna’s involvement in developing strategies for – and overseeing the delivery from outsourced agencies – is where Conker and our latest team member first crossed paths. Keen, as always, to put our best foot forward to deliver, the PR campaign Conker delivered with Anna resulted in impactful media campaign, helping to drive ticket sales – and ultimately netting the agency prestigious award wins.
But that was just the start of the story. We were just as impressed with Anna, as she was with Conker’s service and delivery. We knew that together we’d make a dream team.
Here’s what Anna had to say about making the move agency-side:
‘’I was delighted when Conker approached me and it’s been brilliant getting my teeth stuck into such an exciting opportunity. As a client, I really liked the way Conker works and the team’s hunger to deliver results that have meaningful impact. I’m now proud to be part of an agency that takes an intelligent approach and is as good as its word. Having been the client, sitting on the other side of the meeting room table, I like to think I bring another dimension to the agency. I have first-hand experience of what really makes a client tick, and I can bring that experience to help clients get the best return from their marketing activity.’’