Raising brand awareness with cargo bike brand Babboe

Dutch cargo bike brand Babboe came to Conker with their challenge: boost sales and raise awareness of both the brand and the cargo bike category in general in the UK. Conker rose to the challenge with targeted influencer activity and a finely tuned, hard-hitting PR campaign.

Securing powerful national media coverage and longstanding collaborations with top tier influencers, we boosted sales and gave the brand a ‘moment’ in the UK.

Influencer campaign

We secured partnerships with high-calibre, on-target family and parenting influencers on a gifted-only basis, establishing 12-months’ long collaborative campaigns spanning Twitter, Facebook, Instagram and YouTube.

Not forgetting of course, an endorsement and collaboration with none other than entrepreneur and mental health campaigner James Middleton, spreading the message far and wide of Babboe’s unique Dog-e cargo bikes!

Powerful media coverage

Bagging national and industry-specific coverage as part of a powerful PR campaign, Conker’s coverage spanned online and print, generating 48+ pieces of coverage and a whopping online readership of 2.19B!

Don’t just take our word for it, here’s what the client, Judith van den Briel, Babboe Marketing Director at Babboe, thought:

‘Conker’s meticulously planned campaign really gave us a “moment” in the UK, which has clearly been reflected in product sales. They ticked all the boxes; stellar influencer partnerships and high profile media coverage.

‘They even spotted an opportunity to collaborate with James Middleton, taking Babboe’s brand to new heights. The team’s enthusiasm and hardworking approach meant that the project has been a huge success, with increased sales, website traffic and UK dealer interest.’

Keep your eyes peeled for the full case study coming soon!