Re-launching Raleigh Bikes to raise awareness of the brand after its ‘wilderness years’
Create a PR strategy to gain coverage in national media
Promote core bike ranges to specific target audiences – from parents of pre-schoolers through to baby boomers.
Increase the number of high-profile consumer product reviews
Secure share of voice for Raleigh Bikes in rapidly rising E-bike sector
We delivered:
Coverage in major national newspapers, radio & TV including:
Sold Out:
Kids bike range featured in Money Saving Expert and The Sun Black Friday editions
20x
Return on
investment
£1m
Free editorial coverage
in 2017
10x
Increase in Raleigh bike sales
for one dealership
A note in our inbox from Raleigh:
“Thought I’d drop you a quick message: off the back of the recent media coverage for Motus and Pioneer, one of my dealers has seen a big increase in Raleigh E-bike sales/enquires over the last few months, with customers traveling much further afield. When the dealer asked where customers have heard about the E-bike, it’s been from features in Weight Watchers, Green Tourism amongst others.”
