Key Objectives

Re-launching Raleigh Bikes to raise awareness of the brand after its ‘wilderness years’

Create a PR strategy to gain coverage in national media

Promote core bike ranges to specific target audiences – from parents of pre-schoolers through to baby boomers.

Increase the number of high-profile consumer product reviews

Secure share of voice for Raleigh Bikes in rapidly rising E-bike sector

We delivered:

Coverage in major national newspapers, radio & TV including:

Sold Out:

Kids bike range featured in Money Saving Expert and The Sun Black Friday editions


Return on


Free editorial coverage
in 2017


Increase in Raleigh bike sales
for one dealership

A note in our inbox from Raleigh:

“Thought I’d drop you a quick message: off the back of the recent media coverage for Motus and Pioneer, one of my dealers has seen a big increase in Raleigh E-bike sales/enquires over the last few months, with customers traveling much further afield. When the dealer asked where customers have heard about the E-bike, it’s been from features in Weight Watchers, Green Tourism amongst others.”